Mack Pioneer
09.04.25
As part of Rapid Images helping with the launch of the new Mack Pioneer I was lucky enough to create a cutaway illustration of the new truck. Not only does it appear on the website, in literature and also on stage during the reveal where it was digitally superimposed over the real truck.
The team at Rapid Images also built a state of the art real time configurator you can check it out here.
On stage with the Mack Trucks preseident Jonathan Randall at the launch event in New York, projected on top of the physical truck using a transparent PED screen.
